Marketing Team

Alex Villafuerte

Alex Villafuerte (he/him/his) served as the Marketing and Communications Manager at San Diego Pride from 2016 – 2021, working with Marketing and Communications professionals and volunteers to amplify the message of San Diego’s LGBTQ community.

In the five years at San Diego Pride, Alex has spearheaded a number of new programs and events including the Youth Art Show. With several other LGBTQ Asian, Pacific Islander, Middle Eastern, and Desi folks, Alex helped in the creation of the San Diego Queer APIMEDA Coalition in 2018 with the goal of creating a safe and welcoming space designed to foster meaningful discussions and capacity for those living at that intersection.

In 2020, with the help of Pacific Arts Movement Executive Director Kent Lee, Alex helped organize a joint statement with over 70+ API-serving organizations denouncing the xenophobia, racism, and increasing acts of violence towards Asian and Pacific Islander communities. From that response and collaboration organizations and their members worked together during the pandemic to form the San Diego API Coalition whose mission is to facilitate conversations with API communities and advocate for representation by amplifying and cultivating leadership, acting as a hub for API organizations to collaborate, and building a more inclusive and equitable San Diego. Alex currently serves as the co-chair of the coalition. Currently, Alex is also the Director of Communications and Membership for the Asian Business Association San Diego.

In addition to these roles, Alex also serves in the ABC 10News Community Advisory Board, Public Relations Society of America San Diego/Imperial County Diversity Advisory Board, and Social Media Team for InterPride and World Pride. During Alex’s free time, he enjoys spending time with his niece and nephew and staying active with some of his favorite hobbies including yoga, rock climbing, snowboarding, hiking, and surfing (terribly).


About San Diego Pride

San Diego Pride raises funds primarily through festival ticket and beverage sales, and through sponsorships, and exhibitor fees. These funds support San Diego Pride’s community philanthropy which has distributed more than $2.5 million in advancement of its mission to foster pride, equality, and respect for all lesbian, gay, bisexual, and transgender communities locally, nationally, and globally.