Founding Purpose and Objectives

Formed in 1974 as a sponsored program of The Center for Social Services, we produced the first Lesbian and Gay Parade in San Diego to celebrate the 1969 Stonewall Rebellion on New York’s Christopher Street. San Diego Pride incorporated as a 501(c)(3) nonprofit organization in 1994, and today it continues to bring together the skills, talents and vision of our diverse community through numerous programs.

San Diego Pride raises funds primarily through Music Festival ticket and beverage sales, sponsorships and exhibitor fees. This supports San Diego Pride’s community philanthropy which has distributed more than $2 million in advancement of its mission to foster pride in and respect for all LGBT people locally, nationally, and globally.

Our Mission

Fostering pride, equality, and respect for all lesbian, gay, bisexual, and transgender communities locally, nationally, and globally.

Our Vision

A world free of prejudice and bias

Our Values

Diversity – being inclusive, accepting and respectful of the differences of people who share our values.
Respect – valuing others by accepting individuality and demonstrating courtesy and mutual regard.
Honesty and Integrity – communicating factual information and being true to our values.
Accountability – to be responsible for the effects and consequences of our words and action.

Our History


It All Began…

In the 1970s, when gay men in San Diego founded a Center for Social Services in a house at 2250 B Street. The Center became a social and political focus for the gay community. In June 1974 the Center hosted a gay pride event which included a yard sale and potluck dinner at the Center as well as an informal parade to Balboa Park and back. Marchers had to walk on the sidewalk since they had no city parade permit. In 1975 the community was able to secure permits for a rally and a 400-person march.[5] The parade has been held every year since.[5]

In 1991 the event was moved from June to July. In 1993 the parade was moved to its current route from Hillcrest along University Avenue and 6th Avenue to Balboa Park.[5]


A Few Years Later…

The first meeting of local PFLAG (Parents and Friends of Lesbians and Gays) is held Dec 12. PFLAG is a nationwide organization formed to help others unlearn the homophobia inherent in the socialization process.

Then Came The Music.

The Great Gay Music Festival is held in Golden Hall in the Community Concourse in downtown San Diego. It is the first event of its kind to be held in city-owned facilities. Performances include the Gay Men’s Chorus of Los Angeles, the Great American Yankee Freedom Band of Los Angeles and the comedienne Carol Roberts.


We’re Halfway There

Mayor Maureen O’Connor becomes the first elected official to march in the local Lesbian and Gay Pride Parade.  Mayor O’Connor and Jeri Dilno receive the Brad Truax Human Rights Award.


Our History Continues…

In 2014, San Diego Pride committed itself to undertaking the Stonewall 40 year anniversary history project. The modern gay rights movement started with the Stonewall riots over 40 years ago, and for this reason, San Diego Pride recognized the need to document this history and create a multiphase/multimedia web project to capture local Pride history.

Now that same-sex marriage is legal in San Diego, our Pride flag flies proudly each day in the heart of Hillcrest! We have more rights and more equality than we did yesterday, however, our fight for tolerance and total equality for all of our brothers and sisters of the gay, transgender, lesbian, and bisexual community still goes on strong to this day. San Diego Pride is proud to be the organization that brings us all together to celebrate our diverse and monumental history in this beautiful city.

Who Runs The Show After The Show Is Over??