Qualcomm Sponsor Contingent in Parade
Thank you for your interest in partnering with San Diego Pride!

San Diego Pride is one of the oldest LGBTQIA+-serving organizations in the region, among the largest Pride celebrations in the country, and is an internationally recognized destination event.


For more details on partnering with San Diego Pride, please contact our Sponsorship team by emailing [email protected]

Looking only to have a booth at the festival?  Exhibitor registration will open on January 5, 2024 – stay tuned!


2024 Deadlines

  • Signed Sponsorship Agreements due Friday, May 17th
  • Parade registrations due Friday, May 31st 
  • Festival needs and logo due Monday, June 3rd
  • Sponsor Information Session (Festival) – Thursday, June 13th
San Diego Pride Logo with tiled pictures behind

Pride Fact Sheet

Pride promotes your brand to more than:

  • 300,000 parade spectators
  • 55,000 music festival attendees
  • 25 local and national media partners

Tickets to our 2-day festival were sold in:

  • 475 cities
  • 48 states
  • 32 countries

San Diego Pride’s audience is loyal, engaged, and has spending power:

  • 50% of attendees have college or post-graduate degrees
  • 55% of attendees report annual incomes exceeding $50,000
  • 7 of 10 LGBTQIA+ adults remain loyal to brands that support the LGBTQIA+ community, regardless of pricing or convenience
  • The combined buying power of the LGBTQIA+ consumer segment rose to $3.9 trillion globally