In 2015, San Diego Pride invited American DJ and record producer Pierce Fulton to join our lineup at the San Diego Pride Festival. A great ally to the community, Pierce and friends had a great set that closed out Saturday night which included one of our most iconic and widely used pictures to date.
Pierce Fulton holding up a Pride flag at the 2015 San Diego Pride Festival
Pierce went on to join us for a second year at the 2016 Pride Festival always ready to support the LGBTQ and San Diego community.
In 2020, Pierce joined us again but this time virtually to send a message of Pride and hope to our community as we reimagined what Pride looked like in a pandemic. He also recounted his time at San Diego Pride.
Pierce Fulton’s 2020 Pride message
On Monday, May 3, 2021, Pierce’s brother Griff let the community know that we lost Pierce following a tragic struggle with his mental health. The San Diego Pride team extends our most heartfelt and deepest condolences to Pierce Fulton’s family and friends.
“Pierce Fulton is part of our San Diego Pride Family and I’m so grateful for the time we spent together celebrating Pride through music. His memory will live on through his music.My heart goes out to his family and friends during this difficult time.” – San Diego Pride Entertainment Director Gardenia Partridge
Pierce Fulton and Gardenia Partridge at the 2016 Pride Festival
If you or someone you know is struggling with thoughts of suicide, please know that you’re not alone. Don’t be afraid to reach out for support. • For youth: Trevor Project – 866-488-7386 (lifeline) or Text START to 678-678 • For trans folks, by trans folks: Trans Lifeline – 877-565-8860 • For everyone: Suicide Prevention Lifeline – 800-273-8255
About San Diego Pride
San Diego Pride raises funds primarily through festival ticket and beverage sales, and through sponsorships, and exhibitor fees. These funds support San Diego Pride’s community philanthropy which has distributed more than $2.5 million in advancement of its mission to foster pride, equality, and respect for all lesbian, gay, bisexual, and transgender communities locally, nationally, and globally.