Dear Pride Family,
In a year where efforts to erase our existence have reached unprecedented levels, our visibility feels more vital to our movement than ever.
When I first began working at Pride in 2011, we were not yet using photos to tell the stories of our organization or community. Californians had enjoyed LGBTQ employment protections for some time, but San Diego had the highest concentration of LGBTQ military personnel in the country, and the repeal of Don’t Ask, Don’t Tell had not yet taken effect. The risk posed to the careers and lives of our service members was too great. Civilians too were concerned that their lives would be upended.
When the repeal of DADT took effect later that year, 12 years ago this month, Pride began the long process of uploading our photographic history to Facebook and something amazing happened. Digital photography was still relatively new and certainly not yet ubiquitous, in 1994, Executive Director Brenda Schumacher began the tradition of ensuring everything about Pride was documented through photography. Her foundational work coupled with the photo collections of board and community members meant that images of our community were well-preserved and could be shared on this new social media technology we were all learning.
As folks started to look through each year of Pride they began to tag their friends, share memories, and even reconnect with loved ones who they thought they had lost during the HIV/AIDS crisis. Our community knows all too well that visibility is key to impacting change, and photography has and continues to play a vital role in authentically showcasing the breadth and depth of our community.
Pride shifted from using only bold graphic images and logos in our marketing and communications to showcasing vibrant images of the diverse community we truly are. The attendance at our events began to grow rather rapidly as people saw themselves reflected and felt safer being out, knowing they weren’t alone.
You can now view nearly all the photography from previous years here.
Join us next Friday, October 6, 2023, for an exhibit opening honoring the legacy of photographers using their art as advocacy as Art of Pride returns to the Pride office in North Park for Images of Pride, a reflection of the diversity, community, pageantry, excitement, and emotion of the San Diego Pride Festival, Parade, Rally, and other San Diego Pride celebrations.
We look forward to sharing these compelling images with you. It is through their preservation and our visibility that as a movement can truly Thrive!
With Pride,
Fernando Z. López
Pronouns: they/them/theirs
Executive Director
San Diego Pride
Fernando Lopez was the Executive Director of San Diego Pride. Lopez’s years of LGBT advocacy, nonprofit management, public education, diversity consulting, media relations, guest lectures, and organizing have made them a consistent presence ensuring the struggles of the LGBT community are ever visible.
